One developer — Brian Brixon in Colorado Springs — who has hand-coded websites for kennel clubs and pet businesses since 2000. No investors, no sales team. That’s a deliberate choice, and it’s why support comes from the person who wrote the code.
No acquisition exit, no growth team hunting for new fees to invent — which means no one to answer to except the shops that use it. The overhead stays low so the price stays flat.
“What if you get hit by a bus?” Fair question for a one-person company. Your records are on your own machine and exportable at any time, so the software going away could never take your data with it.
Support email is answered by the person who wrote the code.